Advertising is changing very rapidly. New digital and online media are now becoming the preferred choice for people that want news and information delivered to them in a more targeted and personal way. As a direct result, more tradition types of advertising like newspapers, magazines and leafleting have seen a tremendous decline in their advertising revenues and in some cases have even stopped trading.
Communication over the last decade has transformed the entire marketing proposition and continues to do so, offline to online and now from online to mobile.
Bluetooth® marketing is at the forefront of this change and it is the only marketing platform to compliment both the online/offline and the mobile world, allowing brands for the first time to communicate directly to their customers within their premises or on the high street, and deliver targeted content to create immediate call to action responses.
1 billion mobiles are now sold annually across the world and its a number that's increasing. Over 90% of those mobiles have Bluetooth® technology creating a new digital global marketplace for any brand that wants to reach this audience.
No other advertising platform enables brands to deliver targeted content in specific areas, or combine the online/offline or mobile world in this way.
BlueBroadcaster Bluetooth® marketing products are not only able to operate globally but they are also permission based and so only make your content available to customers that want it making it compliant with all UK privacy and electronic communications law.
